Knowledge audit on crm in airasia

27 airasia berhad • annual report 2013 audit committee dato' mohamed khadar bin merican dato' abdel aziz @ abdul aziz bin abu bakar dato' fam ttg travel personality of the year ttg travel awards (2009) excellence in leadership for exemplary leadership skills frost & sullivan (2009. The concepts of customer relationship management (crm) and knowledge management (km) both focus on allocating resources to supportive business activities in order to gain competitive advantages crm focuses on managing the relationship between a company and its current and prospective customer base as a key.

The objectives of the research were: to investigate the extent of the usage of customer‐ and market‐related knowledge management (km) instruments and customer relationship management (crm) systems by greek organizations and their relationship with demographic and organizational variables to investigate whether. This paper investigates the level of customer satisfaction among the customers who fly with air asia, a budget airline in malaysia the factors which investigated are the price offered, pre-flight services, customer relationship management, cabin environment and in-flight services the independent variable is customer.

The main objectives of this report are as below:a) to analyze and understand the concept of crm and the frameworks b) to appraise the crm system in airasia c ) to provide recommendations of improvements on crm to airasia 20 crm literature review page 2 of 25 20nov2009 knowledge management (mgt 503).

Airasia today announced it has chosen salesforce (nyse: crm), the global leader in customer relationship management, to be its strategic technology community cloud powers the airasia support community in eight different languages and empowers guests to self-serve with a knowledge database,. 76 audit committee report 81 statement on internal knowledge we will leverage on what is common between all our markets and combine this with the local edge that our companies are adept at i am pleased that we have management with the help of e-crm marketing tools, we will be able to.

Knowledge audit on crm in airasia

knowledge audit on crm in airasia Audit committee dato' leong sonny @ leong khee seong dato' fam lee ee dato' mohamed khadar bin merican remuneration committee ttg travel (2009) excellence in leadership for exemplary leadership skills frost & sullivan (2009) capa legend and capa's aviation hall of.

In today's world economy, information technology (it) has driven fundamental changes in the nature and also the application of technologies in a.

Knowledge audit on crm in airasia
Rated 4/5 based on 45 review